At CES 2026, Semir Haddad, Chief Product & Strategy Officer at MicroEJ, sat down with Sean Croft from Vitalist for an exclusive interview recorded live at the MicroEJ booth.

In this discussion, they explore how Vitalist and VitalOS are shaping the future of wearable and embedded devices, and why MicroEJ technology plays a key role in enabling this vision.

What is VitalOS?

VitalOS™ is a smartwatch OS by Vitalist that helps brands like Reebok build custom wearable experiences, moving beyond generic platforms to deliver products aligned with their identity and customer expectations.

Powered by MicroEJ VEE Wear

VitalOS is built on MicroEJ VEE Wear, a lightweight wearable framework designed to enable advanced smartwatch experiences on low-power hardware.

This technology allows device manufacturers and brands to deliver:

• Extended battery life x3 and efficient power management
• Smooth and responsive user experiences on constrained devices
• Rapid development cycles for wearable products
• Hardware flexibility across device generations

By leveraging MicroEJ’s virtualization technology, VitalOS provides a strong foundation for scalable and future-proof wearable platforms.

Enabling Brand-First Wearables

With VitalOS and MicroEJ technologies, brands can create distinctive smartwatch experiences instead of relying on generic hardware platforms.

This approach enables:

• Customizable user interfaces and branded experiences
• Rich application ecosystems and watch-face personalization
• Seamless connectivity and advanced health features
• Long-term product evolution through software updates

Together, Vitalist and MicroEJ aim to create a vibrant wearable ecosystem powered by open applications and developer innovation.